Beyond Frequency

GCECS Follow Up And Social Network List

Innovation Philadelphia deserves a note of congratulations for a successful Global Creative Economy Convergence Summit event today at the Convention Center.  The session that I was fortunate enough to lead, "SaaS – It Takes A Village To Raise A Venture"  was filled with a great, inquisitive audience, which made or a dynamic, interactive workshop.

It was a pleasure.

In response to one of the questions from the audience to me about social networks that our platform supports, the links below give a few lists of them. Because we are able to integrate any social networks under a single sign on environment through a personal homepage and dashboard, any of those listed below can work.

As we discussed in the session, our goal is to give the most power and flexibility to our clients.  We provide the value-added tools like semantic search, business intelligence, widget builders and personal homepages to tie everything together, but the selection of the tools can be with you; just as you can choose the apps you want on the iPhone.

Please let me know if you have any questions or need additional information.  It is my pleasure.

http://en.wikipedia.org/wiki/List_of_social_networking_websites

http://traffikd.com/social-media-websites/

College Radio Still At The Forefront

While we here at Mediaguide and our close partners at CMJ have known this for quite a while as we see the best new music come across every day, it is nice to see the New York Times acknowledge the strength of college radio.

Media, especially music, discovery fragmentation is here to stay; no doubt about it.  To me, this NYT article is further affirmation that the combination of online and offline discovery of content and brands has become the norm, not the exception; especially amongst the sub-30 crowd.

While the business models still need to catch up to the consumer demands and, therefore, we are all experiencing some growing pains; the end result will be one of tremendous originality, creativity and innovation.  We just need to act smartly and conservatively to get there.

Estimated Value Of P2P Shared Music $69 Billion

According to a recent report from MultiMedia Intelligence Research, the value of

unlicensed (in some cases known as pirated) music trafficked on P2P networks in 2007 was US$69 billion.  For those keeping score, that is nearly 3.5x the value of advertising spent on broadcast radio.

Now, I am an ardent believer in compensation for those who have the talent, drive and ability to create art, especially music where my passions lay.  That being said, with all of the efforts spent to stifle P2P, a new approach is necessary to transform some of that unofficial, estimated value into real value for the creators.

We have been experimenting with protection and marketing in the P2P space and it is an amazing group of networks and communities.  That $69 billion figure represents interaction and discovery that is not going away, but should be leveraged.  The key is to work within the system, use its strenghts and the voracious appetite of the consumers, not fight against it.

The combination of ad-supported, premium content, streams, podcasts and other vehicles can generate real $ value within the space if the content owners decide to use it.  It is "search on steroids" and we all know what that has done in the traditional Web.

As an advocate of radio, still the leader in music discovery and music-centric advertising I highly recommend that those in the industry look at this space and dip their toe in the water.  For targeted, trackable advertising and music research, the breadth of user input is unparalleled.

Connecting Radio Streams & Sales Through Blackberry

http://www.berryreporter.com/reviews/nobex-radio-companion-v20090-and-free-streaming-radio-review

Using Mediaguide real-time data, Nobex created Radio Companion, which was one of 3 applications to win an award at the recent Blackberry Developer's Conference.  We here at Mediaguide are extremely excited to see our data used to push radio forward into the world of interactivity.

The strength of this application is that we can give fans and listeners the ability to buy right from radio without needing anything more than a phone and email...no new equipment.  Nobex has created versions for Windows Mobile devices as well.

The streams are a new addition and we will be working to improve the experience and expand music discovery becasue radio remains the best place to learn about new music, regardless of how you hear it.