Digital Music News editor Paul Resnikoff has a good post this morning about the pending defeat of the Performance Rights Act called 'Why Big Radio Has Major Labels By The Balls'. In it he writes that should the Act have gone through the stations would have diverted much of their music attention to local and internet-driven artists since the Major label music would come with an extra cost.
I have said it before...I completely agree.
I like the piece, but believe he could go even further in that the radio should be moving to local and internet-driven anyway to spread their supply and influence. The power of the digital and mobile tools for radio are not in merely another outlet, but in listener interaction to increase the known acceptance of new music.
Big Radio should take this Performance Rights Act as a kick in the pants to change their approach to music all together. Stop taking major label music as inherently better than local & indie internet and put them all together...
...because that is what their consumers do.
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