With the economy as it is, the top categories and brands that are advertising on radio should not come as much of a surprise.
The National Association of Realtors struggle to keep homeowners confident and prices from plummeting further while Operation Hope seeks to eradicate poverty, which is a tough mission when more people are losing their jobs and entering it.
Retailers like WalMart and Kohl's, which represent lower cost options, continue to gain customers and with a tax refund representing cash infusion potential, Turbo Tax and H&R Block, along with others in the Tax category have increased their presence.
The category that is noticeably absent from the top 10 is Automotive. Neither manufacturers nor dealers are spending as much these days as their industry figures out what it needs to look like and how it will retain jobs going forward.
Comments