While we here at Mediaguide and our close partners at CMJ have known this for quite a while as we see the best new music come across every day, it is nice to see the New York Times acknowledge the strength of college radio.
Media, especially music, discovery fragmentation is here to stay; no doubt about it. To me, this NYT article is further affirmation that the combination of online and offline discovery of content and brands has become the norm, not the exception; especially amongst the sub-30 crowd.
While the business models still need to catch up to the consumer demands and, therefore, we are all experiencing some growing pains; the end result will be one of tremendous originality, creativity and innovation. We just need to act smartly and conservatively to get there.
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